Privacy Policy
Effective date: May 2026
BBB Northern Indiana ("BBB," "we," "us," or "our") operates the Digital Visibility Product Center. This Privacy Policy explains what information we collect, how we use it, and the choices available to you when you interact with our website, marketing programs, and digital advertising services.
1. Information We Collect
We may collect the following categories of information:
- Contact information you submit through forms (name, business name, email, phone).
- Information about your business needs, package selections, and consultation requests.
- Technical data such as IP address, browser type, device, and pages viewed.
- Information you provide during onboarding for advertising and website programs.
2. Cookies & Tracking
We use cookies and similar technologies to remember preferences, understand site usage, and improve performance. You can control cookies through your browser settings. Disabling certain cookies may limit site functionality.
3. Advertising Usage
We operate digital advertising programs on behalf of accredited and non-accredited businesses. Advertising data (such as audience targeting parameters and impression/click metrics) is used solely to manage and report on campaigns. We do not sell personal information to advertisers.
4. Analytics
We use analytics tools (such as Google Analytics) to understand site performance and improve our content and packages. Analytics providers may set their own cookies subject to their privacy policies.
5. Contact Forms & Email Communications
Information you submit through our contact forms is used to respond to your inquiry, schedule consultations, and provide information about our services. If you opt in, we may send occasional updates about BBB programs. You may unsubscribe at any time.
6. Data Protection
We use reasonable administrative, technical, and physical safeguards to protect the information we collect. No method of transmission over the internet is 100% secure, but we work to protect personal data and limit access to authorized personnel.
7. Third-Party Services
Our programs may rely on third-party platforms (such as Google Ads, broadcast partners, and hosting providers) to deliver services. These providers process data according to their own privacy policies. We share information with them only as needed to fulfill the services you request.
8. Your Rights
Depending on your location, you may have the right to access, correct, or request deletion of your personal information, and to opt out of certain communications. Contact us using the information below to make a request.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the effective date above.
10. Contact Us
Questions about this policy? Reach out via our contact page.
