AdThe trust gap in digital advertising
The average American is exposed to thousands of digital ads every day. Most are ignored. The few that earn attention - and the even fewer that earn the click - share one thing in common: a clear reason to trust the brand behind them. For small and mid-sized local businesses, the BBB Accreditation seal is that reason.
When your Google Display Ads carry the BBB mark, you're not just buying impressions - you're borrowing decades of consumer trust. That signal is why accredited campaigns consistently outperform generic display creative on click-through rate, lead quality, and cost per acquisition.
What good display creative actually looks like
Strong display ads aren't busy - they're decisive. One promise, one visual, one call to action. Below is a sampling of recent campaigns produced for BBB Accredited Businesses across Northern Indiana. Watch how each format handles the same brand differently.
AdEvery campaign ships in all major formats
- 728×90 Leaderboard
- 300×250 Medium Rectangle
- 250×250 Square
- 160×600 Skyscraper
- 300×600 Half Page
- 320×50 Mobile Banner
Built once, deployed everywhere
Every campaign we build ships in the full set of standard IAB sizes - leaderboard, medium rectangle, large rectangle, half-page, mobile banner, and skyscraper. Google's network places your creative wherever your customers are: news sites, weather apps, recipe blogs, sports scores. One consistent brand, hundreds of placements.
And because more than 70% of display impressions now happen on a phone, we design every campaign mobile-first. Your ad has to work the moment it appears between two paragraphs of someone's morning newsfeed - without the user even pausing to think.
How your ad appears inside an app
Here's exactly what your campaign looks like when it serves to a consumer scrolling a typical mobile app or news feed. Watch the creative cycle.
The accreditation advantage
BBB Accredited Businesses commit to a published standard of trust - honest advertising, transparent business practices, and a willingness to resolve customer concerns. That commitment is what gives the seal its weight, and what gives accredited display ads their performance lift.
The BBB seal on your ad creative gives consumers a recognized symbol of credibility. In a noisy display network, the seal is what stops the scroll.
Accredited Businesses consistently see stronger CTR on display campaigns. Trust shortens the buyer's hesitation cycle and earns the click.
We target consumers who actively look for trustworthy local businesses - homeowners, decision-makers, and shoppers who value reputation over price.
Accredited Businesses get exclusive rates on Google Display Ads, Sponsored Placements, and full BBB digital programs - savings that compound every month.
AdGet display ads built around the trust you've already earned.
Google Display Ads start at $300/month for accredited businesses. We handle creative, targeting, and reporting end-to-end.